Regional Conference/Tradeshow for NIKE SEA

Regional Conference/Tradeshow for NIKE SEA 2018-04-12T07:34:30+00:00

Project Description

NIKE (S.E.A.)

Brief

We won the pitch to organise the Retailers Conference/Integrated Tradeshow for NIKE South East Asia, where country delegates and their top buyers could be introduced to and preview the following year’s new products across all of Nike’s category range.

Held in Singapore at the Singapore Expo Hall 3A, where 2500 sqm of space was used to recreate Nike Town, where everyone could be transported into each category via breakout rooms specially built to look like giant shoe boxes with the respective interiors specially created to represent each product category for Women’s, Soccer, Basketball, Nike Pro and Running.

A stage with runway was also built so Product Managers could speak about their new products and for the fashion models to showcase Nike’s shoes and clothings.

  • Brand imaging

  • Event Planning & Co-ordination

  • Stage and Event Design & Build-up

Deliverables

The project scope included the entire event’s conceptualization, planning, organisation of all aspects including stage design and buildup, the programme rundown, the fashion show choreography, rehearsals, the conceptualization and setup of the unique breakout rooms, the sound, lighting & projection screens, hotel accommodations and F&B arrangements for over a hundred regional guests from South East Asia.

  • Print Design Services

  • Content Development

Event Planning
Event Co-ordination
Print & Design

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